Marketing is a key business function to help differentiate products and services in today’s competitive global market. Businesses spend a...

Multi-touchpoint attribution (MTA) is a technique used in marketing to identify and attribute success with a product or service....

The landscape of higher education is always shifting. Students and their needs change as quickly as our eyes blink. There are more...

The college experience isn't the same as it was 10 years ago. The higher-education administrators are working to increase the diversity...

Companies use data analytics all around the world to help them make informed decisions and can help to predict what will happen in the...

Since its inception, the banking industry has been a staunch opponent of change. However, financial services are not immune to the...

According to the research published by Michael and Robert in 2008, the cost of college is an essential consideration for students and...

Retail is one of the most important industries in today's economy. By using retail analytics, businesses can receive in-depth insights on...

According to the latest report, insurance businesses will invest $56.97 billion by the end of 2022 in data analytics. This will lead to...

The rise of Fintech, changing consumer behavior, and advanced technologies are all disrupting the financial services industry, including...

"Big data analytics" refers to the process of examining extremely large and diverse sets of data to identify patterns and draw...

Despite the fact that more students are enrolling in institutions, not all of them complete their studies. According to the National...

Fostering informed financial decisions through cost transparency in university education According to a study conducted by Michael and...

A college education is no longer what it was a decade ago. Administrators in higher education are now actively working to improve gender...